It's one thing to shop green all the time, but another to actually shop local. With so many outlet mall, chain stores and free-for-all retail going on lately, it's often difficult to see straight. For those of us in San Diego, check out my new article on Examiner on the newly created organically designed JessBecause, an Encinitas owned boutique that is modernly designed with a flair for boho. As I discovered talking to the owner, all one needs in life is a little color and some positive attitude. Let's try to take that motto with us wherever we go...no matter where we are.